Blog Content Strategy
After Completing This Course You Will Be Able To
Build an expert content execution plan for a blog from scratch
Set up your content creation process and workflow
Understand your client and their competitors by performing research
Perform professional, in-depth keyword research
Find and work with influencers to maximize your traffic
Use funnel goals and e-commerce tracking to monitor your sales online
Optimize your content on and off-page with advanced SEO and link building
About This Course
The average blog post takes 3.5 hours to write. That’s a ton of time and effort if you post regularly. Having a solid strategy for your blog content ensures that you don’t waste a second on unnecessary work and that you maximize the potential of every post.
In this course, you’ll gain access to a fail-proof framework for building and implementing a professional blog strategy. Learn a wide range of skills including keyword research, content analytics and optimization so that you can monetize and scale your content strategy efficiently.
The course is filled with helpful assignments, ready-to-use templates and recommendations to help get you on track. Covering everything from performing an expert analysis on a blog to influencer research, advanced execution plans, SEO and content promotion, it promises to get you thinking about your blog strategy like a pro.
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What You Will Learn
Practical skills in SEO, keyword research and content marketing
How to analyze an already existing blog and build target personas
How to complete a keyword research list and spreadsheet
How to define and set up measurable campaign goals
How to define your blog post guidelines
How to build a professional content calendar
How to promote your content through social channels
How to measure and track results once your plan is implemented
Why Learn With Ian Cleary?
One of Onalytica’s top 50 marketers globally, his content has been shared 400k+ times and he has generated 1million+ visitors to his blog. He has won 4 Social Media Examiner Blog Awards and is a regular keynote speaker at the Content Marketing World and Social Media Marketing World conferences.
Who Is This Course For?
Bloggers looking for a practical and theory-based course
Anyone who want to learn how to create and implement a blog content strategy
Content Marketers wanting to enhance their blogging skills
Anyone wanting to start a professional career in blog content strategy
Digital nomads looking for work that they can do from anywhere in the world
All levels of experience
Requirements
Access to Internet
Computer / Laptop / Mobile Device
What Is Included?
Immediate unlimited access to course materials
30-day money-back guarantee
Exercises and quizzes to help you put theory into practice
English Closed Captions
Suitable for mobile or desktop
A badge to showcase your expertise on your profile page upon completion
