PLR Voodoo You know what... Private Label Rights are HUGE right now in Internet Marketing. Everywhere you look you see PLR being used by big name "guru's" all the way down to "newbies" looking to just get started online. That's because there are incredible advantages to those who use PLR.

And it's not just on the buyers side. Those who are content creators and writers are finding out that they can do very well for themselves simply doing what they are good at - writing, creating content, etc - and leave the heavy-duty marketing to the pro's. The explosion of PLR recently is because PLR is great for those who buy it and those who sell it. Those who buy PLR save themselves time, energy, effort, and money by buying already finished products and content that they can turn around and instantly resell. Those who sell PLR are able to increase the profitability of their content by selling the PLR to several customers. With that said, there truly is a lack of information out there about PLR. Most people who buy PLR simply turn around and try to resell the product as is. Fact is, the majority of people out there don't realize just how powerful a tool PLR can be. Those who use PLR properly will be able to create constant streams of income with virtually zero effort. First, the very basics for those of you who are new to the concept of PLR. I assume most of you are fairly familiar with the concept, so we won't waste too much time here. Just a short and sweet explanation. PLR is short for Private Label Rights. Private Label Rights are also sometimes referred to as "Private Label Resell Rights". The simple definition of Private Label Rights is that they are rights passed on from the creator of the product or content, that allows the purchaser of PLR to edit and modify the content and also claim authorship of the content.