How to Build Your Email List Using Contests on Facebook Do you want to increase your email subscribers? Do you currently run Facebook contests? If you answered yes – good for you, because contests are a great way to capture email leads. Find Your Niche and Feed It If you have a niche business, hold on to it. Take the time to come up with a contest your fans will like. For example, let’s say your niche is owners of shar pei puppies and dogs, you could run a photo contest where fans upload their pet pictures and choose the cutest puppy picture. The voting is done by fans.

The photo with the most votes wins a prize and one voter wins a prize too. This works well because the prizes are meaningful to the winner. You win by capturing their email addresses because both entrees and voters have to opt in.