Have you ever heard the expression ‘it’s who you know’? The general concept here I that how successful you are in business and in life ultimately comes down to knowing the right people. If you have the right connections, then that will present the right opportunities. If you happen to meet someone who is looking for work that you can provide, then you have the opportunity to provide your services and to get paid. But the reality is that it’s not really who you know at all. Rather, it’s who you impress. Because let’s be honest: you can know the most powerful people in the world but if they think that you’re a moron, then you’re not about to see a whole lot of opportunities coming your way.

Your objective then is to impress the right people. If you can meet the right people and if you can impress them along the way, then you’ll find that a whole wealth of opportunities open themselves up to you that just wouldn’t have been there otherwise. And these opportunities can completely change your life. The question that should now be on your mind is: well how do you impress people? What can you do to ensure that people come away from their interactions with you feeling amazed at your skill, your knowledge and your expertise? Being charmed and impressed? Thinking that you’re confident, intellectual and likeable? You might think that this comes down to your God-given charisma. You might argue that you can’t fake charisma.