Video Sales Revealed

Marketing your products and services using the written word has been enhanced through the use of videos. Yes, companies and marketers worldwide are using video to encourage consumers to buy their products. These days, it's not uncommon to visit an online business and see a video sales letter. A video sales letter is a marketing strategy for getting better sales results when customers come to your website to make a purchase. Below is a screenshot of a sample video that could be inserted into your sales page. If you click the play button inside the video window (or in this case, click the hyperlink inside the graphical image) what you’ll see is that instead of arriving at a website that only contains text and navigation buttons, the hottest and most trendy online businesses showcase a video as a component in their sales letter.

The video is intended to capture your attention, and make you want to buy the product or learn more about it. That’s why a video sales letter can be as simple as: • Displaying a video • Featuring a “Buy Now” button • Offering more information through email signup • Bullet points that highlight the product offering Although video sales letters are popping up everywhere, some businesses use this method of marketing as a more sociable and personal way for you to connect with the business owner.