The art of attracting women consists of 10% projection of success, 10% appearance, 10% intelligence, and 70% charm. In a study conducted by the University of Waterloo, 85% of the correspondents expressed that charm was the principle reason for their attraction to the opposite individual.

Some people are born with the gift of being naturally charming. But most people lack the skill or just never learned the proper techniques through social communication. This does not mean a person cannot learn how to be charming. All one needs, is to understand what people find charming and practice it over and over again, until it becomes naturally part of their personality.