Facebook Groups Unleashed
Many businesses that are keen to promote their brands on Facebook will focus purely on Facebook pages. This is a huge mistake, seeing as Facebook groups are really what all...
Introduction
What would you say if I told you that you are probably ignoring one of the most powerful features that Facebook has to offer marketers? Facebook groups – that’s right groups, not pages – have huge potential for marketers that all too often gets completely overlooked. A group has the power to completely transform the way you engage with your audience, massively increasing brand loyalty, conversion rates, and profits.
The power of the Facebook group lies in its more intimate nature. This isn’t a case of bringing lots of followers to your channel. Rather it is about communicating with those existing followers in order to build trust, authority, loyalty, and rapport. Facebook groups provide among the most powerful and effective ways to achieve this. And this is what makes ALL the difference when it comes to business success.
